The result of this overhaul is a refined lead generation channel that bolts on or takes over your existing BD process.
Current Business - We’ll take a deep dive to understand your current business development process. We’ll eat up and spit out pitch decks, SOWs, MSAs, stakeholder interviews, team interviews, and much more. This process typically takes the first 2-3 weeks.
ICP definitions - here, we’ll define your ideal customer profile, core capabilities, and define what we can scale and replicate and what might need to go.
Step into current deliverables - we’ll review format, ROI/output/outcomes, review your client roster, discuss how you and your team work and set expectations, and define how your client engagement process flows.
Understand your CRM - the answer to this might be “we don’t have a true one” and we’ll role up our sleeves to understand how you’ve captured this information, onboard a new CRM if one is still needed, tap into old contacts, as well as understand the data in who converts or who isn’t the right fit.
BD STEPS - this is the final step where we dive into your proof, case studies, references, value propositions to get in front of your newly defined ICP, and where we can tout your differentiators.
Growth comes at the end of all of this through outreach planning, brand reach expansion, and laying the foundation to have it drive consistent lead flow.
The result of this overhaul is a refined lead generation channel that bolts on or takes over your existing BD process.
Current Business - We’ll take a deep dive to understand your current business development process. We’ll eat up and spit out pitch decks, SOWs, MSAs, stakeholder interviews, team interviews, and much more. This process typically takes the first 2-3 weeks.
ICP definitions - here, we’ll define your ideal customer profile, core capabilities, and define what we can scale and replicate and what might need to go.
Step into current deliverables - we’ll review format, ROI/output/outcomes, review your client roster, discuss how you and your team work and set expectations, and define how your client engagement process flows.
Understand your CRM - the answer to this might be “we don’t have a true one” and we’ll role up our sleeves to understand how you’ve captured this information, onboard a new CRM if one is still needed, tap into old contacts, as well as understand the data in who converts or who isn’t the right fit.
BD STEPS - this is the final step where we dive into your proof, case studies, references, value propositions to get in front of your newly defined ICP, and where we can tout your differentiators.
Growth comes at the end of all of this through outreach planning, brand reach expansion, and laying the foundation to have it drive consistent lead flow.
